What Is PPC In Digital Marketing?

PPC stands for “pay-per-click”, which is a type of digital advertising where advertisers pay a fee each time someone clicks on one of their ads. PPC ads can appear on search engine results pages, social media platforms, and other websites, and they typically include a headline, description, and a link to a landing page.

In PPC advertising, advertisers bid on specific keywords and phrases that they believe their target audience is searching for. When someone searches for those keywords or phrases, the search engine or social media platform displays the ads of the highest bidders at the top of the results page. Advertisers only pay when someone clicks on their ad, which means that they can control their advertising costs and target their ads to specific audiences based on factors like location, device, and demographics.

PPC advertising can be an effective way for businesses to increase their visibility, drive traffic to their website, and generate leads or sales. However, it requires careful planning and management to ensure that advertisers are targeting the right keywords and optimizing their campaigns for maximum ROI.