Small businesses have started to recognize the significance of promoting themselves online; however, they are not always capitalizing on their online efforts. Although it is commendable that small businesses are acknowledging the need for a website, they often lack a clear understanding of why they require one, with the answer mostly being “everyone has one now.” Consequently, many are unable to leverage the power of online marketing.
Marketing a website is just as crucial as having one built. Some businesses do not include their URL on all of their marketing materials, such as business cards, and most do not seek help with site optimization. It is understandable that many small business owners lack knowledge of internet marketing and how to maximize its potential.
Small businesses are aware that they cannot afford the deep advertising budgets that larger corporations have, but there are numerous cost-effective ways to promote online. For instance, having the webmaster change title tags to match profitable product or service niches is a simple yet effective technique. Another approach is to submit the site to as many search engines and online directories as possible, most of which are free. Additionally, it is wise to ensure that the business appears in all the local sections of search engines and directories, such as Google Maps, Google Base, Yahoo! Local Listings, and online phone/yellow page directories. The more places the business is listed, the better the chances of someone finding them when searching for a product or service they offer.
As a small business owner, one wears many hats and needs to have knowledge about as many aspects of the business as possible. It is advisable for small business owners to research online marketing or speak with an experienced professional to learn about cost-effective methods to maximize their online presence.