Whenever you have made a sweet looking site, the time has come to have it on the Internet and you are prepared to get site traffic. However, Search Engine Optimization, or SEO, is the crucial aspect to consider prior to selecting a web host. The majority of web owners focus more on hosting features, tools, and pricing structures than on this aspect. Having said that, the latter also plays a significant role when choosing a web host.
Therefore, the question that comes to mind is, “Does selecting a web host impact search engine rankings?” A common misconception is that a unique IP address is necessary for a website to achieve higher search engine rankings. However, the fact that the majority of websites are hosted on shared IPs must be taken into consideration. Multiple servers share a single IP address and run side by side on a single computer to serve various domains.
It’s possible that the “cheap” web hosting companies also host spammers, rip-off websites, and other sites that are prohibited, such as pornographic or gambling sites. Now, this could have a big impact on how well your website ranks in search engines.
If the server has virtual shared IP hosting and Google penalizes the server and IP for spamming, your website may also be banned or penalized in some other way. Google can also block both websites if your website is hosted on a server that also hosts adult content. As a result, the visibility of your website is at risk.
However, this is not always the case, and a blacklisted server need not necessarily result in a ban for your website. Second, please be aware that Google does not prohibit websites simply for sharing an IP address with a problematic website. “Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses,” Google’s Craig Silverstein stated in a recent interview. You will never notice a difference between the two scenarios if your ISP performs virtual hosting correctly. We truly do see a little level of ISPs each month that misconfigure their virtual facilitating, which could represent this steady misperception.”
As a result, the owner of the website must ensure that it has the highest possible uptime (up to 100%). Also, make sure your web host has a clean history.
The choice of a domain name is another factor that can affect your websites’ search engine rankings. Therefore, a.uk domain name is appropriate for a website in the United Kingdom, whereas a.com domain can be used for a top-level or global domain. Therefore, a cosmetics company based in the UK would naturally appear higher in search results.
Restructuring URLs is another crucial aspect because search engines encounter difficulties indexing dynamic URLs. Your website should be easily indexed if the URL parameters are accepted by Google.
Keep in mind that Google may penalize particular web hosting companies for poor content, which could have a negative impact on your website’s performance. Likewise, favor individual IP tends to block plausible record evacuation. Therefore, select your web host carefully to safeguard your SEO strategies.